New Arrivals

We get three more wonderful dresses online.

Floral Drawstring Sleeve Necklace Draped Tunic Dress

V-neck Zip Front Ruched Sleeve Frill Sheared Waist Dress (Toffee)

Sweet Ruffled Neckline Jewel Bow Tulle Hem Sheared Waist Dress (Pink)

Which one do you like best? Click Here to view more new arrivals.

Winners Announcement

The1727 Facebook Fans Page Contest "Like Your Favorite Dress to Win $15" has come to an end.

Rococo Elegance Flower Embellished Dress (Pink Champagne) wins out with most likes.

All people who voted for this dress before June 28. 2011 will get a $15 cash coupon. Winners have to register at the1727.com to claim the cash coupon. Click here to see more.

At last, thanks all and congratulations to winners.

Weekly Deal - Ruffled Neckline Flutter Sleeve Sheared Waist Dress

Deal of this week:

Ruffled Neckline Flutter Sleeve Sheared Waist Dress (Pale Pink)

WAS: $119.00

Now: $79.00 

V-neck sheared waist dress featuring ruffled neckline and flutter sleeve, unique pleated detail, emphasize the bustline while disguising hips and the stomach area.

Fabric:Chiffon

Length:86cm(S),88cm(M),90cm(L)
Shoulder:38cm(S),39cm(M),40cm(L)
Bust:92cm(S),96cm(M),100cm(L)

Product images:

Weekly Deal - Vintage Polka Dot Ruffled Chiffon Jumpsuit

Deal of this week:

Vintage Polka Dot Ruffled Chiffon Jumpsuit

WAS: $109.00

Now: $75.00

Exclusive high quality crease-resistant chiffon jumpsuit, drawstring sleeves, extended frills, sheared waist with sash. Sky blue with vintage polka dots, FULL OF LIFE, a MUST HAVE style.

More details:

Fabric: Chiffon

Length: 90cm(S),92cm(M),94cm(L)

Shoulder: 35cm(S),36cm(M),37cm(L)

Sleeve: 15cm(S),16cm(M),17cm(L)

Bust: 90cm(S),94cm(M),98cm(L)

More images:

This week only, ends June 29. Buy now!

Blogger Style - Meghan's Babydoll Floral Dress

Who: Meghan of Out of Order (the winner of the1727 giveaway with Leflattery)

What she said about the dress:  

"I won this dress from a giveaway on Brianne's blog LeFlattery; when it came in the mail I was so excited! The fabric is super soft and nice, the colors are so pretty and the lacy neckline is so romantic. I had a hard time styling this dress up not too sweet and child-like. Now I just need to find some tools to remove that star on the zipper..."